Why should I start a fitness blog?

9th May 2023
Why should I start a fitness blog?

Even if the rise of “The Influencer” has become increasingly popular, we tend to overlook that there is still place for additional bloggers, authors, and engaging content. Ignore the voice in your head that questions the point of it all when you see people smashing it online—there is still so much more you as a teacher, small company owner, or company can provide. Everyone has to start somewhere, start small and grow with your followers.

Think about it and be reminded of the reasons WHY you established your business, joined a franchise, or established a sports team. Especially if it's a side business that you run alongside your day job, we tend to get bogged down in the everyday running of what we are doing and forget why we started the company in the first place.

Despite our hectic schedules, we still manage to read the information that others produce, so what's stopping you?

We are aware that juggling work, family, social obligations, tax responsibilities, and just LIFE in general may be stressful. However, having a simple blog page, social media profile, or website makes it easier for people to connect. Many people start writing with the intention of creating a community.

We have included a few tips for you when it comes to the benefits of blog posts, content creation and connecting online with others in your industry.

Reasons to start a blog/website/social media channel:

• Accountability: Starting a fitness blog can help you stay accountable to your fitness goals. When you write about your progress and share it with others, you'll be more motivated to stick with it. Amongst others, rewards can be follower interaction, user generated content being provided for you – we all love a before and after photo or video for platforms such as Instagram
• As a business owner or instructor, often people book your classes because they are interested in YOU. How you achieved everything, how they can do the same, keeping well is on everyones minds especially since the pandemic. Sometimes people lose confidence when it comes to starting back up on their fitness journey, and reading about it first reminds them how fun it can be.

• Community: Building a community around your fitness blog can be incredibly rewarding. You'll be able to connect with like-minded individuals who are also interested in fitness, and you can share tips, advice, and support. Got a special offer you’re thinking of running? Perfect excuse for a post. New venue and opening hours? Shout about it.

• Expertise: If you're knowledgeable about fitness, football, hockey, dance – whatever it is, starting a blog can be a great way to share your expertise. You can write about the latest research, offer advice on training and nutrition, and provide tips on how to stay motivated alongside behind the scenes style videos/photos and digital content perfect for your social media channels. If you don’t feel that’s your area, why not invite a collaborator? A guest post? Its a brilliant way to support one another and expose your blog post with a different audience if they share it too.

• Personal growth: Starting a fitness blog can also be a great way to challenge yourself and grow as a person. You'll have to learn new skills, such as writing and marketing, and you'll be forced to confront your own insecurities and doubts. We all have them. Your success story could be someone elses survival story, their reason to get up and back out there.

Excuses are simple to come by, yet you may benefit others with a simple article (or newsletter, perhaps), all the while encouraging the growth of your own community or fans that follow.
When it comes to promoting your workshops, classes, or matches, word of mouth is always the most effective method. Go forth and start your blog post today!

There are lots of free templates, info and social media accounts online that you can start for free.

There is so much more to writing successful blog posts – read more here

Read our blog and let us know if you wanted to have a quick phone interview with our Marketing Manager Lou and create some content together, we can help!

Alternatively you can WhatsApp Lou direct on 07583 072110 to discuss this more

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